In a KPMG Study of Digital Media they found (shock!) that the media companies prefer to talk about new things but keep doing business the old way. Example? How about Britney Spears gives her all to fight piracy? Or Stevie Wonder saying your fingertips should stay off his music?
This study puts numbers to what is obvious, the media companies have no idea what to do, can't imagine technology being part of the solution in a positive way, and as a result are just flailing.
DRM technology has a long way to go to deliver what it must, but this study shows that the media companies have zero vision on how to tap the online world. They throw lawsuits the way most people cover their face when they feel threatened.
Meanwhile, online users are just as firm in trying to ignore the problem and hope they can live in a "free is beautiful" utopia that exists only in their own minds.
Eric, you are so right on this one!
Posted by pbecker at September 26, 2002 09:15 AM