RFID: I want you to want me

An interesting article that reveals people's willingness to give up their personal information in exchange for money off of their groceries -- at least up to a point.

The survey of US consumers found that, when questioned, people admitted they wouldn't mind giving up certain information about themselves via RFID, including location, if it saved them time or money – with over half of consumers saying they'd be happy to be tracked in a supermarket if they were given money-off coupons for their groceries.