Digital ID World Editors Corner: Windley on Google & Identity

August 31, 2005

Windley on Google & Identity

Now that Google is a massive rolling juggernaut of publicly traded cash - I'm wondering, what's their identity strategy and do they "get it."

Phil Windley has begun to ruminate on these questions as well. Quoting:

With the release of GTalk this week, the blogosphere has been talking about what it all means. In fact, there's been way more talk than "yet another messaging system," in world with 3 or 4 too many already, deserves. Clearly, Google is positioning itself as an Internet operating system capable of displacing Microsoft as the integration point (to use a Clayton Christensen term).

To do that, Google needs an identity strategy. My guess is they've got one, although they haven't come right out and said that. GMail created unique user IDs on the Google network, which GTalk leverages. I've started calling them GIDs. The GTalk announcement extends that and strengthens it.

Posted by ejnorlin at August 31, 2005 03:55 AM

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