Digital ID World Editors Corner: Real World

November 29, 2005

Real World

You may have noticed that a little ole link to Digital ID World 2006 has appeared on the left column of our homepage...

We've been working very hard on content for the show, and we're pretty deep in the weeds of it right now. In the midst of all of that, though, some things have become clear:

Real World Deployments: as we look back at our past shows, and some of the other avenues that folks can walk down for identity information, we see that the real differentiator for us is Real World deployments -- putting enterprises and end-users on stage to tell their story.

Really, the value of a conference comes from conversational interacting with peers. If I'm Sr. Director of IT something at Coporation X, then what I really want is to hear from someone similar to me about their experience, and engage with them around how we might help each other think through problems. Pundits are cool and all, but value comes in collaboration.

And so, we're really renewing our committment to customer-driven content. Two things highlight this:

A) the experience in NYC -- at that small summit, we put something like 27 enterprises onstage in 1.5 days. yikes. I didn't even realize how packed that show was until after it was over.

B) how we do "content" -- yes, we get paper submissions, but we don't simply cull our content from what gets submitted. we spend time talking with enterprises, having conversations, questioning leading thinkers -- and then we sit down and plot out things we think people want to hear or *need* to hear on a matrix. From there, Phil and I literally go out and recruit our speakers (focusing on customers, of course) - we find the right person for the right slot or channel.

The end result: real world deployments on stage.

The bottom line: i don't wanna watch a vendor pitch anymore than the next guy, and i really don't want to subject our attendees (conversationalists ;-) to it.

Our message to vendors: send us your customers. We will put vendor's customers on stage - talking about their experiences.

Our motivations are aligned with our attendees: to deliver the highest quality of collaboration and networking possible around the topic of digital identity. To do that, we're focused on real-world deployments.

If you know of one we should be talking with, email me:

eric AT digitalidworld.com

Posted by ejnorlin at November 29, 2005 03:45 AM

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