Macrovision has long been in the "content management" space (you can see their logo at the beginning of some DVDs). Now, however, with their acquisition of eMeta (a privately held, NY company) - they're (you guessed it) an Identity company!
The press release says thusly:
With the acquisition of eMeta, Macrovision gains the ability to respond to its customers’ changing needs with a more extensive set of digital content management solutions. The acquisition extends the breadth of Macrovision’s portfolio to include a broad spectrum of access control, usage entitlement, e-commerce and subscription management solutions, which will enable companies to monetize and deliver all forms of digital content to their customers whenever and wherever they want.
But it all becomes much clearer, if you simply look at eMeta's Right Access product -including the following features:
Authentication
Authorization
Delegated Administration
Integration
hmmmm....sounds like identity management to me. Shall we add "digital content management" to the list of niches that find themselves waking up in the identity world? I think so.
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